Direct-mail brochures can be powerful marketing tools if you have the right list, the right offer and the right creative. Direct-mail brochure design varies greatly, so it can be difficult to fine-tune exactly what makes for the best creative work. Many direct-mail brochures rely on compelling headlines and can’t-refuse offers up front to encourage customers [...]
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Three Elements All Brochures Should Have
Do your brochures bring the kind of return on investment that makes marketers’ mouths water? Or are they simply informational pieces, another medium in the mix reinforcing what you do? If your brochures are under-producing, or if you just feel as though you’re printing brochures because you’re expected to, then it’s time to reevaluate your [...]
Three Business Brochure Mistakes
Business brochures are an absolute necessity if you’re going to grow your business beyond the one or two person garage-business format into an established million-dollar firm. You want your business brochure to be fresh, effective and act as an investment toward profitability. This is what all companies want out of their business brochures; unfortunately, most [...]
Manage Your Budget with Brochure Templates
A brochure design template can help a small company manage its printing budget, since you can largely bypass having to hire a graphic designer to design your brochures for you. In most cases, it’s best to go with an original design; but if you’re on a tight budget a design template can keep you loose [...]
Brochure Marketing Strategies
Brochures are one of the most widely distributed marketing materials on the planet, and for good reason. Few other mediums lend the space to present a powerful message in such a succinctly portable manner. Of course, brochure marketing isn’t about what you want to say, is it? Rather, brochure marketing is about what you want [...]
When is a Brochure the Answer?
Marketing is a science, although not exact. It’s often stated that 50 percent of our marketing efforts are effective — we just don’t know which 50 percent that is. What works best? Should we send postcards, advertise in the newspaper, take out billboard space or print a brochure? More often than not, your marketing material [...]
Beat Your Competition with Brochures
Every successful company employs brochures as an essential marketing component. Brochures are perfect for pitching your products and services to customers in a way that is concise, yet still includes enough detail to help customers make sound purchasing decisions. You can quickly feature your benefits and back up your claims with supporting evidence with a [...]
Cheap Brochures Can Kill Your Business
So you’re ready to launch the next-generation marketing campaign, and you know you need a brochure. If you’re not sure where to begin, the task of designing, printing and distributing your brochure can be daunting. Too many businesses rely on packaged desktop publishing software, ClipArt and desktop printers to handle this cornerstone of marketing strategy [...]
Brochure Marketing: Fact and Fiction
Brochure marketing is indispensable to most businesses, yet ignored by others, which is a shame given the powerful persuasive potential of brochures when they’re used correctly. Much of the reason that some businesses don’t use brochures as part of their overall marketing strategy is that several misconceptions abound regarding brochure marketing. Here, we will dispel [...]
Brochure and Flyer Marketing on a Budget
All too often, businesses find themselves on a shoestring marketing budget. Unfortunately, this goes against the adage that you have to spend money to make money. You don’t have to get into this trap if you spend your marketing dollars wisely by choosing the most effective and quality solutions at the best pricing. What we’re [...]
