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Three New Direct-Mail Postcard Tricks
Direct-mail postcards are perhaps the most effective marketing devices you can deploy, not only because they are so affordable but because they have proven time and again to be so effective at...
Three New Direct-Mail Brochure Tricks
Direct-mail brochures can be powerful marketing tools if you have the right list, the right offer and the right creative. Direct-mail brochure design varies greatly, so it can be difficult to fine-...
What You Need To Know About Direct Mailing Services
Direct-mail marketing services can be a major boon to business both small and large seeking economical ways to reach a large number of their target customer base and earn a hefty return on investment...
How Do I Make a Mailing List?
The quality of your mailing list is vital to the success of any direct-mail marketing campaign. It's estimated that as much as 40 percent of your overall success is directly contingent on this...
40/40/20 Rule of Direct-Mail Marketing
Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. Great layout and design alone, however, won't propel your direct-...
Anatomy of a Successful Postcard
Direct-mail postcard marketing is one of the most powerful ways to promote your business directly to your target audience. When you print postcards, cost efficiency coupled with excellent response...
Five Tips for Creating Powerful Postcards
Direct-mail postcard marketing is one of the very best ways to drive return on investment and increase business profitability. Full-color postcards are affordable and earn high response rates when...
Direct-Mail Postcard Printing Trends
Direct-mail postcard campaigns are one of the most economical ways to drive response and earn an above-average return on investment. Plus, they actually work, evident by the fact that even the...
Customize Postcards for Different Customers
Many businesses have discovered that the use of direct-mail postcards to advertise their services is a reliable way to encourage repeat customers and attract new business. When beginning any direct-...
Postcards: Marketing's Secret Weapon
These days, you cannot have a marketing conversation without the term "online marketing" taking center stage. Online marketing is a great promotional vehicle for businesses, but it isn'...

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