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Postcards: Marketing's Secret Weapon
These days, you cannot have a marketing conversation without the term "online marketing" taking center stage. Online marketing is a great promotional vehicle for businesses, but it isn'...
Creating an Indicia for Your Postcard Mailer
Postcards, the best option for your business is to find a company that provides bulk mail services. Using bulk mail will greatly reduce your postage rate while ensuring fast and reliable delivery...
Radius Mail Postcard Marketing
Radius marketing is a valuable tool for any business to employ when launching a postcard mailing campaign. The concept is simple: Take the address of an existing customer, add it to a mailing list,...
Using Templates to Create Direct-Mail Postcards
When it comes to business, efficiency equals profitability. If you're a graphic designer, you know that mundane tasks such as setting up custom printing templates can be very time-consuming. Time...
Direct-Mail Postcard Advertising for the Beginner
There are many ways to advertise your business, including television, radio, newspapers — the list goes on and on. Modern technology makes it very easy for television viewers to fast forward...
10 Ways to Boost Response Rates with Postcards
Postcards are the most inexpensive form of direct-mail marketing and can often yield high response rates when done right. Unlike sales letter packages and even brochures, postcards are delivered at...
Direct-Mail Postcard Marketing Campaign Blunders
Postcards are the cheapest — and one of the most effective — forms of direct-mail marketing today. Great postcards hit your prospects fast and elicit an immediate impression since they...
Six Mistakes to Avoid in Your Postcard Campaign
Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool....
Postcard-to-Landing Page Campaign Designs
Recent years have proven that postcard-to-landing page campaigns are both sales effective and cost efficient. As such, direct-mail postcards have become a favorite among marketers seeking to achieve...
Planning Your Postcard Marketing Campaign
Planning any direct-mail postcard campaign might seem like a daunting task, but with the proper strategy it can be easily accomplished. The primary goal of any marketing campaign is to locate and...

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