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Direct-Mail Postcard Marketing Tips
Whether you're reconnecting with existing clients or expanding your customer base, direct-mail postcard marketing is one of the most efficient and cost-effective ways to reach the right people...
How to Market Your Business with Postcards
Marketing is a key factor to the success and continued growth of any business, and postcards are one of the most effective — and least expensive — ways to market your company's...
Bulk Mail and Direct-Mail Postcards
Many modern businesses have discovered the value of direct-mail postcards; however, marketing to a large target audience can become overwhelming when it comes to bulk mailing rates and services....
Driving Maximum Results via Low-Cost Direct-Mail Postcard Campaigns
When planning a direct-mail marketing campaign, every company has two primary goals: Reaching a large target audience and keeping costs as low as possible. One of the best ways to accomplish both of...
Bulk Mail Newsletters: Tips, Tricks and Traps
Bulk mail newsletters have many benefits, from helping you stay connected to your customers and branding your business for potential future customers to delivering direct-mail sales pitches and...
Get More Out of Your Direct-Mail Invitations
If you engage in direct-mail marketing, you undoubtedly have a well-targeted mailing list of potential customers that you send postcards, brochures, newsletters, catalogs and other marketing...
Direct-Mail Tips for Invitations
With the right marketing strategy, direct-mail invitations can fill the house fast when you're hosting a business event. Seminar seats, conference chairs and trade show booths are routinely...
Five Fatal Direct Marketing Mistakes
Direct marketing is a science, there's no doubt about it; and attempts to circumvent the natural sales process are by and large rewarded with little to show. Certain tenets dictate direct...
Using Fear to Motivate Customers to Take Action
Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...
Soup Up Your Postcard Marketing Campaign
Postcard marketing remains one of the best ways to earn new business, because it is so cheap and super effective. If you're not getting the results you want from your postcard direct-mail...

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