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Customizing Catalogs for Different Customers
Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You're sending your catalog directly to the customer, so they do not have to wade through...
How to Add Value to Direct-Mail Booklets
One way to get more mileage (and profit) out of your booklet is to add value to them - that is, making your booklets valuable to your customers. Here's a handful devices you can use to add value...
Product Catalogs: Tips, Tricks and Traps
Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have...
Mail-Order Catalog Printing Trends
The flood of online shoppers doesn't mean that there's no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena...
Using Simple Templates to Create Effective Direct-Mail Catalog Mailers
Business efficiency leads to business profitability, so whether you're new to graphic design or an experienced pro, you should always look for ways to make your business more efficient. Time is...
Cheap Catalog Printing for Direct-Mail Marketing
Cheap catalog printing is one of the best ways to run a direct-mail retail or wholesale business - in fact, many companies hang their hats on this marketing strategy alone. They depend on the power...
Anatomy of a Successful Brochure
Brochures are a marketing mainstay because they're highly effective in multiple applications. Leave-behinds, point-of-sales, direct mail, inquiry response, and sales support are all names for...
Direct-Mail Brochure Marketing Campaign Mistakes
Direct-mail brochures can sell for you. They can impact influence your audience and drive response. They can also flop. While brochure design is an important aspect of a brochure's success, many...
Get Your Bulk Mail Brochures to Customers
Using bulk mail brochures to get in front of customers is one of the most cost-effective marketing tools available to any business. They are easy to create, flexible and are a great way to create...
Increase Your Direct-Mail Brochure Response Rate
Direct-mail brochures are great tools for telling prospects a lot about your company in a light, easy-to-read way. Intelligent use of brochure panels and white space make for a visually stunning...

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