One way to get more mileage (and profit) out of your booklet is to add value to them - that is, making your booklets valuable to your customers. Here's a handful devices you can use to add value...
Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have...
The flood of online shoppers doesn't mean that there's no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena...
Business efficiency leads to business profitability, so whether you're new to graphic design or an experienced pro, you should always look for ways to make your business more efficient. Time is...
Cheap catalog printing is one of the best ways to run a direct-mail retail or wholesale business - in fact, many companies hang their hats on this marketing strategy alone. They depend on the power...
Brochures are a marketing mainstay because they're highly effective in multiple applications. Leave-behinds, point-of-sales, direct mail, inquiry response, and sales support are all names for...
Direct-mail brochures can sell for you. They can impact influence your audience and drive response. They can also flop. While brochure design is an important aspect of a brochure's success, many...
Using bulk mail brochures to get in front of customers is one of the most cost-effective marketing tools available to any business. They are easy to create, flexible and are a great way to create...
Direct-mail brochures are great tools for telling prospects a lot about your company in a light, easy-to-read way. Intelligent use of brochure panels and white space make for a visually stunning...
In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That's really too bad since with just five proven...
