Direct marketing is a science, there's no doubt about it; and attempts to circumvent the natural sales process are by and large rewarded with little to show. Certain tenets dictate direct...
Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...
Postcard marketing remains one of the best ways to earn new business, because it is so cheap and super effective. If you're not getting the results you want from your postcard direct-mail...
Developing a direct-mail marketing campaign can be an arduous process, especially when it comes to getting your designers, printer and mailer in sync. Your design has to work with your copy, which...
When done right, direct-mail marketing can be extremely effective in expanding any business' customer base. The first goal of any print marketing strategy is always getting your customers to take...
If you're going to send a direct-mail postcard, brochure, flyer, catalog or other promotional piece, a list broker can help you find the perfect mailing list. Unfortunately, many small businesses...
Every business has sought free ways to market. Some have expended a sizable amount of time and energy to market for free. The incredible thing is that free marketing strategies have been under...
Whether you're a seasoned marketer or just started studying marketing, you probably know the golden rule of direct-mail marketing: 40/40/20. For the uninitiated, this simply states the theory...
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate - and how blissfully amazing it is when you...
When the economy is slow, smart businesses know the time is ripe to push marketing campaigns to the max. A sluggish economy forces many companies to scale back their marketing efforts, presenting...
