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Five Tips for Creating Powerful Postcards
Direct-mail postcard marketing is one of the very best ways to drive return on investment and increase business profitability. Full-color postcards are affordable and earn high response rates when...
Direct-Mail Postcard Printing Trends
Direct-mail postcard campaigns are one of the most economical ways to drive response and earn an above-average return on investment. Plus, they actually work, evident by the fact that even the...
Customize Postcards for Different Customers
Many businesses have discovered that the use of direct-mail postcards to advertise their services is a reliable way to encourage repeat customers and attract new business. When beginning any direct-...
Postcards: Marketing's Secret Weapon
These days, you cannot have a marketing conversation without the term "online marketing" taking center stage. Online marketing is a great promotional vehicle for businesses, but it isn'...
Creating an Indicia for Your Postcard Mailer
Postcards, the best option for your business is to find a company that provides bulk mail services. Using bulk mail will greatly reduce your postage rate while ensuring fast and reliable delivery...
Radius Mail Postcard Marketing
Radius marketing is a valuable tool for any business to employ when launching a postcard mailing campaign. The concept is simple: Take the address of an existing customer, add it to a mailing list,...
Using Templates to Create Direct-Mail Postcards
When it comes to business, efficiency equals profitability. If you're a graphic designer, you know that mundane tasks such as setting up custom printing templates can be very time-consuming. Time...
Direct-Mail Postcard Advertising for the Beginner
There are many ways to advertise your business, including television, radio, newspapers — the list goes on and on. Modern technology makes it very easy for television viewers to fast forward...
10 Ways to Boost Response Rates with Postcards
Postcards are the most inexpensive form of direct-mail marketing and can often yield high response rates when done right. Unlike sales letter packages and even brochures, postcards are delivered at...
Direct-Mail Postcard Marketing Campaign Blunders
Postcards are the cheapest — and one of the most effective — forms of direct-mail marketing today. Great postcards hit your prospects fast and elicit an immediate impression since they...

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