Sticker printing is one of the most affordable ways to market your brand, and a little creative thinking goes a long way toward helping your company stand out from the crowd.
Here are a few ideas for designing attention-grabbing stickers:
Most stickers are small, which means there’s not much room to make your message and call to action clear. Unfortunately, many companies simply slap a logo and tag line on their stickers and call it a day; however, they’re missing the point of stickers as an effective marketing tool. Include a call to action, logo and contact information, such as a phone number or website URL, as part of your sticker headline. It’s true that the simpler your sticker design is the better chance it has of grabbing attention; however, make sure you don’t overlook the marketing aspect of sticker printing. A sunscreen company, for instance, could make use of the phrase, “Tired of peeling? Order SkinClear today!” on their stickers with the URL to their website. This is just one of many clever ways to incorporate the physical sticker in with the sales pitch.
Be bright, be bold
Use bold and bright primary colors in your sticker design to make it grab attention and provide the proper contrast to be easily read – especially if it’s a smallish sticker. Make sure your fonts are clean and use traditional, highly recognizable fonts such as Times New Roman, Arial, Impact and Calibri, among others; and make sure your fonts contrast enough with your background. Be careful that you don’t look gaudy – use a color wheel to pick your colors if you’re not familiar with how to do this.
Don’t be such a square
Having your stickers die-cut is one of the best ways to look great. Try using a relevant shape. A dog groomer, for instance, could have dog-shaped stickers, while a locksmith could use key-shaped stickers. You can be more subtle by going with rounded corners or using a circular shape rather than the traditional rectangle.
Don’t waste your design
Don’t waste great sticker design on poor-quality desktop printing. High-quality vinyl sticker printing produces a thicker, more robust sticker that feels good in your prospects’ hands and adds an air of credibility to your brand. In addition, many printers such as PsPrint offer fade-resistant and water damage-resistant vinyl to help your stickers stand up to the elements.
Use it wisely
Clever sticker design isn’t limited to how the sticker looks and feels. Make sure you keep in mind where the sticker will be used to find unique ways to increase brand recognition. If your company will be hosting or attending an event, for instance, offer to provide the “Hello, my name is …” stickers free of charge. You can then place your company logo and tagline on the sticker so that everyone who looks at the name tags will also see your company’s branded images.
Make sure you don’t go overboard with loud colors or jumbled text, go with professional sticker printing, and place your stickers in creative places for a maximized marketing effect. If your prospects find your stickers useful, or if they’re placed in useful areas, you will achieve the brand exposure you’re after.