Business cards are your first and foremost marketing tool, and the chances that the people you hand them to will keep them and remember you should never be left to text alone. Photos, logos and graphics should all be incorporated for a successful business card that acts as your personal salesperson and they need to be used correctly.
Here are a few tips for using the right photos, logos and graphics that get your business card noticed:
Include a photo of yourself on your business card, and smile for the camera. Smiling people exude confidence and honesty; two factors that go a long way toward securing new business for your company. Putting a face to a name also makes you human and helps prospects feel like they know you, so they’ll be more comfortable doing business with you.
You can also include photos of your products or related images to evoke specific emotions and ideas. A real estate agent might include a photo of them shaking hands in front of a home with a sold sign, for instance; or a restaurant might add a photo of the house specialty dish. Try using the backside of your business card, or developing a folded card, so your business card has enough room to tastefully accommodate these additions.
Your business card should always include your logo for branding purposes. Repetition sells, and the more prospects see your logo, the more they’ll recognize your company. You’re not limited to using your logo as a small accent on your business card. You can use a large, faded logo as your business card’s background or even use it to separate important information.
Graphics must match the colors in your company’s logos, but otherwise the possibilities are limitless. Shapes, lines, blocks, shades and other graphic elements should be incorporated in such a way that they help define the nature and tone of your business and work to accentuate the most important elements of your business card. An often-used and simple way to do this is to employ two different blocks of color to separate your contact information from your photo or logo. Taglines can be placed in circles, and squiggly or dotted lines can also serve as great separators.
Another aspect of graphics and your overall business card design are the fonts you use. Make sure your fonts are appropriate for your business and are sized between 10 and 14 points to establish a professional appeal.
There are many ways to apply graphics to your business card. The first rule of thumb is not to go overboard. Amateurs often add too much color or too many graphic elements that clutter their cards and make them appear boorish and unprofessional. Good graphic designers are adept at subtlety and should be called on when designing a business card that will attract – and keep – your prospects’ attentions.
If you’re in business, not only do you need a business card, you need a great business card that does the selling for you. The proper use of photos, logos and graphics can add meaning and comprehension beyond simple text and should always be used when developing business cards that will get noticed.