Graphic Design Marketing: Ideas and Resources
This is the final article in a five-part series that details exactly what you need to market your graphic design business and make it a success
Creative marketing generates buzz, delivers value to your customers and increases profits for you. Find inspiration for marketing your graphic design business with the following ideas:
Host an event - Host a print and web marketing seminar that demonstrates how the two mediums can work in tandem to deliver great results. Ask your customers to interact with you by critiquing their websites and collateral on the spot.
Partner with others - Non-competing, complementary businesses can generate revenue and bolster your mailing list. Web developers, copywriters, social media marketers, ad placement firms and other businesses would be a good fit for a graphic designer.
Promote unique angles - Instead of simply saying you design websites, try giving your services unique and memorable names: "Wickedly Wonderful Web Design" might work, for example.
Here are a few links to graphic design business marketing resources you can use to bolster business:
PsPrint - Full-service printing, direct mailing and mailing list generation.
Direct Marketing Association - Information on direct marketing.
Small Business Administration - Helpful guides, forms and sample marketing plans for small business. The SBA also supports Small Business Development Centers throughout the United States.
SCORE - The Service Corps of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE's volunteer members for business mentorship.
All Graphic Design - Links to many graphic design associations.
Graphic Design Directory - A directory of graphic design resources.
Google - The Google graphic design directory, powered by the Open Directory Project.
iaphc - The graphic design professional resource network.