Sales data sheets are indispensable marketing tools for many businesses, which makes high-quality sales data sheet printing an important budget consideration. Professional printing is imperative to projecting a professional image, and several techniques exist to make your sales data sheets more functional, more attractive and more cost efficient.
Here’s your guide to sales data sheet printing techniques that will make you look like a million for considerably less:
Choose the right paper and finish
Your sales data sheet paper can say as much about your company as the design and copy printed on it. Choose the right paper for your image and function from one of the following high-quality professional grade sales data sheet stocks:
100-pound gloss text with a glossy sheen that enhances design. Perfect for flipbooks.
100-pound gloss cover with super glossy UV coating. Extra thick for a professional-grade image.
100-pound gloss cover with glossy AQ coating. A thick, water-clear varnish adds punch and pop.
80-pound matte cover stock for a soft sheen that enhances design and adds depth to your image. The perfect eco-friendly sales data sheet solution since it is 100 percent recycled.
70-pound matte text stock that is made of recycled paper. Lightweight, cost-effective way to go green with sales data sheets.
Punch and tear, stamp and shape
If you’re going to be putting your sales data sheets in a folder, have them three-hole punched so you can easily upgrade to a professional three-ring binder for your sales presentation. You can also create leave-behind or mailed folders using your three-hole punched sales data sheets.
If you’re including a coupon, membership card, date-reminder or other value-added incentive, include a perforation so your prospects can quickly and easily tear it off for use. Sales data sheets can be conveniently functional when you incorporate these printing practices.
To help your sales data sheets stand out from the competition and to further express your message, you should consider having your sales data sheets foil stamped or die cut. Foil stamping lends a touch of composed professionalism, while die cutting can enhance any concept and design (try going with custom heights so you can cascade your sales data sheets in a folder).
Print on both sides
If you’re placing your data sales sheets back-to-back in clear plastic flipbook sheets, print on both sides to save on printing expenses. Today’s efficient state-of-the-art printing technology makes it cost effective to print both short runs and large jobs on both sides, so you should take advantage of the opportunity to increase your return on investment.
Get a hardcopy proof
A hardcopy proof is the best way to catch last-second errors that have the potential to waste time and money. Consider a hardcopy proof a cheap insurance policy that your sales data sheet copy is typo-free, your colors match perfectly and your design layout is properly positioned.
Print in volume
How many sales data sheets do you plan to distribute this year? Print them all in one run, if you can. Like all printed marketing materials, the more sales data sheets you print per run, the cheaper your price per sales data sheet becomes. This isn’t to say that you should order more than you’ll distribute; but if you are going to distribute a lot you can realize significant savings at the press by printing in volume.
Sales data sheet printing is an economical and effective way to promote individual products and services. These techniques will help you save money, increase your return on investment and boost your profit margin with sales data sheet printing.