Tag Archives | Direct-Mail Marketing

How Do I Make a Mailing List?

The quality of your mailing list is vital to the success of any direct-mail marketing campaign. It’s estimated that as much as 40 percent of your overall success is directly contingent on this critical component. So how do you making a mailing list guaranteed to yield an excellent return on investment and an outstanding profit […]

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Dos and Don’ts for Mailing a Seasonal Catalog

Seasonal catalog mailings can generate mounds of revenue for any business. In fact, some businesses focus solely on catalog marketing for annual revenue. Seasonal catalogs, such as Christmas and Valentine’s Day catalogs or spring home-improvement sales catalogs, tend to do the best. To up the ante with your next direct-mail campaign, follow these dos and […]

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Using Print Marketing for Real Estate Success

Real estate companies and agents rely on print marketing to brand their images, attract new clients and sell more homes. In an age of heavy digital competition with a need for local exposure, print marketing provides creative opportunities above and beyond business cards and yard signs for turning higher profits. If you can leverage the […]

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Sample Mortgage Direct-Mail Schedule

Mortgage professionals know that direct mail is one of the best tools for locating leads and closing sales. If you can leverage the power of direct mail by delivering the right message at the right time to the right people, your mortgage business is primed for success. All you have to do is close! If […]

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Boost Your Real Estate Business with Greeting Cards

Few professionals get to know their clients so well in a short period as real estate agents. In a matter of weeks, days or even minutes, real estate agents learn what their clients want from their most cherished and intimate environment: Their homes. Since a real estate agent’s relationships with his or her clients are […]

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Boost Your Mortgage Business with Greeting Cards

Mortgage brokers enjoy very personal relationships with their clients. Clients share confidential, personal information such as finances with their mortgage brokers, so it’s imperative that they have trust and confidence in you. Building and maintaining good relationships with your clients is key, and few marketing mediums help you connect with your clients as well as […]

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Sample Real Estate Direct-Mail Schedule

Direct-mail marketing can be the single most profitable sales channel for many real estate agents. If you’re not sure what to send or when to send it, consider the following sample four-part real estate direct-mail schedule as a guideline. This article assumes that you already have a targeted mailing list and that you’ve developed a […]

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Mortgage Direct-Mail Postcard Tips

Mortgage companies have a lot of competition, so it only makes sense that the industry is making heavy use of direct-mail marketing strategies. The most successful and economical mortgage direct-mail potential is in postcard marketing. Postcards sent directly to potential mortgage customers are fine-tuned to affect response. Here are some mortgage direct-mail postcard tips you […]

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Direct-Mail Mortgage Newsletter Tips

A direct-mail newsletter is a powerful tool for expanding your mortgage business potential. In fact, there’s no better way to consistently get your message in front of your target audience and establish your credibility as the top expert – the person they need to see when they’re ready to buy. A little bit of planning […]

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Direct-Mail Mortgage Brochure Campaign Ideas

Customers shop around before choosing a mortgage broker – that’s the nature of the lending business. Before committing to what is for most people the single largest purchase they’ll ever make, they need to be confident that you have their best interests at heart. At the end of the day, many families spread out brochures […]

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