Creating and growing a successful business is difficult work, even in a good economy, but the task is made more difficult during times of sustained slowdown such as we are currently experiencing. All...
Every business owner should be on the constant lookout for ways to improve their brand awareness and successfully target their preferred audience. As more and more businesses focus on establishing...
If you're a small business that uses print marketing materials to promote your brand, products and services, you've undoubtedly seen online design templates for brochures, postcards, catalogs...
What is UV Coating (and Why Do You Need It)?UV coating is an excellent way to make your print marketing materials stand out: UV coating provides a brilliant glossy sheen to your business cards,...
Smart graphic designers are always on the lookout for new graphic design resources that will help them become better and more efficient designers. Everything from color scheme pickers to customer...
Some of the web's power hitters continue to take advantage of a powerful marketing strategy that many web-based companies ignore: print marketing. Small web-based businesses, in particular, often...
You know that customers love free giveaways, but do you ever feel like you're giving stuff away and getting nothing in return? You're not alone - many entrepreneurs and marketers are at a...
You've got an incredible offer, the perfectly primed mailing list, and the design can't be beat - unless you print on the wrong paper. When it comes to direct-marketing printing, the wrong...
The quality of your mailing list is vital to the success of any direct-mail marketing campaign. It's estimated that as much as 40 percent of your overall success is directly contingent on this...
Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. Great layout and design alone, however, won't propel your direct-...
